Poster Development

Designing the film poster:

Having analysed multiple different film posters, we realised there are 5 main elements to any professional film poster:

• Film Title
• Fox Logo 
• Website 
• Copyright statement
• Actor Names 

From here we started playing around with different designs for our poster. Initially we used the photo of the drama studio (where the ransom scene took place) as a background, with a mugshot of Esther faded over to the side:

Positive feedback showed this poster was very effective, with great a great composition of light. However, breaking this down the colour theme of this poster was a golden yellow, not relating to our blue colour motif for Azure. Another problem with this poster was that the ransom scene had been taken out of our trailer, and having compared other posters to their trailers, the main picture of the poster is somewhere in the trailer. Because of these problems we decided to try another poster design.

We started this time with a picture from the trailer. This had a great blue theme to it too, linking strongly to our blue colour motif. We also thought the shot was a great shot, showing the swing that relates to the child, but an empty swing, that hits the idea of her being taken/gone. Again we added the social media URLs, production company information and actors names.

This poster now included an element of the trailer (the swing shot) as well as strongly showing our blue colour motif. However we decided the shot was not such a main part of the trailer, so the connection between trailer and poster is not strong enough. More links are needed.

From here we kept with the same background picture of the swing, but to improve we overlayed the mugshot of Esther, and darkened the over all colour of the poster.

This created a much stronger link to our trailer as Esther was included, however the faded title and position of texts could be inproved.

This is the final poster, with an improved layout of the now not faded texts. We also added our production company logo and the 20th Century Fox logo, shaped to match our oval shaped logo.