Final Animatic Storyboard

As we have progressed in the course we have updated our storyboard to show the changes we have made from our original ideas. Below you can see the final draft of our Storyboard shown in an animatic accompanied by our soundtrack and voice-over. 

Final Film Poster Design

We overlayed a profile photo of Esther, taken over a black background during one of the filming days, over a screenshot of one of the park clips we filmed. The represented her as a ghostly figure, symbolising her death, and places her as the main focus of the film. We used the same font as we have for all our titles. Having done poster research we knew to include our social media contact, the main actors names, our website URL, and production company logos.

Website Designing

Another element needed for our film/ trailer is a website. We are creating a website for Azure on wix.com. This website allows us to customise the look and feel of our website in almost any way we want, including adding photos, contact information, links and our final trailer, when completed.

Having researched into other movie websites, as a group we decided the 6 main elements of a movie website are:

• Home
• Synopsis
• Characters
• Gallery
• Contact
• About

We filtered through our photos and filming pictures, for a 'background image' for each page. 

This is the final link for our photo:

http://wokmedia15.wix.com/lensproductionmovies

Poster Development

Designing the film poster:

Having analysed multiple different film posters, we realised there are 5 main elements to any professional film poster:

• Film Title
• Fox Logo 
• Website 
• Copyright statement
• Actor Names 

From here we started playing around with different designs for our poster. Initially we used the photo of the drama studio (where the ransom scene took place) as a background, with a mugshot of Esther faded over to the side:

Positive feedback showed this poster was very effective, with great a great composition of light. However, breaking this down the colour theme of this poster was a golden yellow, not relating to our blue colour motif for Azure. Another problem with this poster was that the ransom scene had been taken out of our trailer, and having compared other posters to their trailers, the main picture of the poster is somewhere in the trailer. Because of these problems we decided to try another poster design.

We started this time with a picture from the trailer. This had a great blue theme to it too, linking strongly to our blue colour motif. We also thought the shot was a great shot, showing the swing that relates to the child, but an empty swing, that hits the idea of her being taken/gone. Again we added the social media URLs, production company information and actors names.

This poster now included an element of the trailer (the swing shot) as well as strongly showing our blue colour motif. However we decided the shot was not such a main part of the trailer, so the connection between trailer and poster is not strong enough. More links are needed.

From here we kept with the same background picture of the swing, but to improve we overlayed the mugshot of Esther, and darkened the over all colour of the poster.

This created a much stronger link to our trailer as Esther was included, however the faded title and position of texts could be inproved.

This is the final poster, with an improved layout of the now not faded texts. We also added our production company logo and the 20th Century Fox logo, shaped to match our oval shaped logo.

Website deconstructions

Poster genre research

          Looking into other thriller movie posters, I noticed a large proportion use a profile shot/close up of the main protagonists face. We think maybe a profile shot of Esther for our poster could be effective in the same way. There is also an obvious representation of theme colour in all the other thriller movie posters, so for ours this would be blue. Having multiple pictures merged into the one poster looks effective (e.g. for Safe House and Shutter Island). This is something we have taken inspiration from.

Poster Deconstructions

Reaction Videos

We wanted other people's opinions on our trailer so got a selection of people to watch it whilst we recorded their reactions. Following the viewing we asked them questions about the genre, things they liked, and things they would improve. 

Since this review we have edited our trailer to add more slow motion, particularly with the mother to add more emotion. 

Certificate Rating of Film

Our Title Design

Having decided our films name "Azure" and where to place it in our trailer, we had to decide what it would look like, the title font, text size, color and background. We decided, that just like shots, having still texts without any movement was not very effective. We therefore decided we would greenscreen the actual title "Azure" using the same font as with the acrors names throughout the trailer. Over the green screened title, we placed a moving photo of the forest where Esthers shrine is, and had the shot pan, looking up to the sky. This symbolised her murder in a very subtle way. It also meant that the blue sky was present in the title, our main color motif, as well as placing the color blue, in a title meaning a shade of blue.

Trailer Music

Unfortunately due to copyright laws we cannot use the song 'Dreams' by Imagine Dragons like we did in our Second Draft. If it wasn't for the laws we would use that music, however we have searched for copyright free music for the bulk of the trailer. 

We have found some music on sound cloud that has a build of tension that our trailer needs... 




We edited it to help it fit to our trailer's builds and shot changes.